Business of Art: An Artist's Guide to Profitable Self-Employment (3rd Edition)
Regardless of your artistic discipline, the third edition of Business of Art: An Artist's Guide to Profitable Self-Employment will provide knowledge, tools and resources to help you advance your art practice. This book reflects CCI's deep commitment to the arts community.
Learn about essential business-building topics such as:
- Creating your core values, goals, and vision
- Marketing your work
- Designing your business model
- Legal issues
- Money Management
- Financing your work
- Moving forward with a plan
Sue Bell Yank
"Art and Design schools need to rethink entirely what and for whom education and training are delivered: instead of only educating artists and designers, academic training centers need to refocus our work on educating the next generation of cultural leaders, which includes makers of all types. Institutions must define themselves by the role they want to play and the impact they want to have. I am glad to have Business of Art: An Artist's Guide to Profitable Self-Employment, which is broadly applicable to all types of cultural producers we need to encourage today."
Minneapolis College of Art and Design
"As the "Artists Safety Net," CERF+ knows that artists are a vulnerable population. With episodic and often low incomes, temporary setbacks too often lead to permanent silence. In fact, according to FEMA, 90% of small businesses that are forced to close down for five days or more are permanently closed within the year. I would not want any artist who is serious about their career to be without Business of Art: An Artist's Guide to Profitable Self-Employment."
"If the creative economy is booming, then creative people should have the skills to understand it, navigate it, and create the economies that they want to see. Business of Art: An Artist's Guide to Profitable Self-Employment provides the tools to make this possible. I trust that my students will carry this book beside their phone and their sketchbook, as no artwork should be made today without a plan for how it can circulate in the world."
Artist, Organizer, Professor
"A growing and more diverse population of U.S. artists is embracing entrepreneurship, increasingly in novel settings and with technology. To meet their evolving needs, this third edition of Business of Art: An Artist's Guide to Profitable Self-Employment expands the definition of artists and empowers them to thrive in this new reality on their own terms. The word 'Profitable' in the book title has a double-meaning. For artists, it describes income-generating careers that sustain their creative practices. For society at large, it signifies the cultural and economic richness offered by artists, who are among the most innovative, resourceful, and productive professionals in the workforce."
Maryland Institute College of Art
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Paperback. 220 pages.